Aardman Commercials have partnered with WARL and Clipper Tea, the UK’s only company to boast a completely Fairtrade and organic range of tea, coffee and drinking chocolate, to create a gorgeous new national TV ad campaign for their Everyday Teas.
The 20-second stop frame commercial, which was launched on 27 April and runs for a month, has been brought to life by Aardman director Daniel Cohen, who has created a never-ending ‘conga’ of mugs joyously dancing past a box of Clipper Everyday Tea while being filled with tea bags and hot water from a kettle. “The simple concept of mugs dancing ‘the conga’ worked tremendously and was great fun to direct!” says Cohen.
Happy birthday Paul Thomas and Scratch
Scratch creator Paul Thomas celebrates his 50th birthday today (12 January 2012). Also, Scratch is thirty years old this year. To mark this auspicious occasion Paul has written a summery of his life in animation and beyond.
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By Paul Thomas
I’ve been in the business of creating something from nothing professionally for over thirty years. Out of one particular day’s nothing in 1982 came something that would change my life.
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Just when we thought we had seen all of the Scratch strips from Animator mag Paul Thomas sent us an unpublished cartoon strip. Animator ceased publication before it could be used and Paul has kept it since 1995.